Never Mind What People Believe—How Can We Change What They Do? A Chat with Robert Cialdini

 by David Roberts from Grist

"When it comes to energy, policymakers are often confronted with human behavior that seems irrational, unpredictable, or unmanageable. Advocates for energy efficiency in particular are plagued by the gap between what it would make sense for people to do and what they actually do. Efforts to change people’s behavior have a record that can charitably be described as mixed..."

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Photo from Flickr Creative Commons. 

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