QnAs with Daniel Kahneman

Nair, P. (2013). QnAs with Daniel Kahneman. PNAS. August 20, 2013 vol. 110 no. 34 13696 .

Abstract: The science of human decision-making has long been a stronghold of psychologists. Among the voices that abound in the literature on how people make choices, one scholarly voice has remained strident through several decades. By studying human behavior through the lens of economics, Princeton University psychologist Daniel Kahneman has shown how inherent biases might influence our choices, overtly and subliminally. For his influential work on prospect theory, which holds that people make decisions based on their perceptions of losses and gains rather than on final outcomes, Kahneman shared the 2002 Nobel Memorial Prize in economics. Working together with late psychologist Amos Tversky, a longtime research partner, Kahneman demonstrated that decisions believed to be the result of deliberation often stem from educated guesses, rules-of-thumb, and pattern-recognition. In his book Thinking Fast and Slow, a critical success published in 2011 and targeting a broad audience, Kahneman reports on a wealth of experimental research that point to two modes of decision-making in the human mind: Whereas system 1 is automatic, effortless, and rapid, rushing to judgment based on heuristics, system 2 is deliberate, effortful, and slow, plodding through reason before reaching conclusions. Understanding how we toggle between the two systems, Kahneman says, can help us make sense of a broad swath of human behavior. On the occasion of the 2012 Sackler colloquium The Science of Science Communication, where he was the keynote speaker, Kahneman discussed his work with PNAS.

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    November 6, 2013 9:45 AM
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