Strategy as Storytelling A Phenomenological Collaboration

Küpers, W., Mantere, S., & Statler, M. (2013). Strategy as Storytelling A Phenomenological Collaboration.Journal of Management Inquiry. January 2013, vol. 22, no. 1, 83-100.

Abstract: This article presents a phenomenological inquiry into storytelling practices in corporate strategy-making processes, as experienced by nonsenior stakeholders. The authors utilize the potential of phenomenological methods to provide an enriched understanding of strategy as lived, embodied experience. Based on a strategy workshop in a company called ICARUS Inc., a large, international information technology corporation facing the challenge of reinventing itself after a period of considerable success, the authors identify three embodied narrative practices enacted during that workshop event: (a) discursive struggles over “hot” words, (b) the de-sacralization of strategy, and (c) recurring rituals of self-sacrifice. The article critically analyzes these practices in reference to recent research on strategy as a lived and narrated experience and discusses their implications as well as the implications of the workshop itself. Overall, the article aims at providing theoretical as well as methodological contribution for narrative practices of strategy in organizational lifeworlds.

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(Something interesting I found)Posted:Jan 01 2013, 12:00 AM by brendah
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