How is Creativity Best Managed? Some Empirical and Theoretical Guidelines

Epstein, R., Kaminaka, K., Phan, V., & Uda, R. (2013). How is Creativity Best Managed? Some Empirical and Theoretical Guidelines.Creativity and Innovation Management. Volume 22, Issue 4, pages 359–374.

Abstract: In an Internet-based study with an ethnically-diverse sample of 1,337 managers from 19 countries (mainly the US and Canada), eight managerial competencies that elicit creativity in subordinates were ranked according to how well they predicted desirable self-reported outcomes. The most valuable of eight managerial competencies proved to be: Provides Adequate and Appropriate Resources. Females outscored males in all eight competency areas, a dramatic finding that is consistent with other research on executive skills. The eight competencies can be derived from Generativity Theory, a formal, empirically-based theory of the creative process, and are also evident in many successful cases of creativity enhancement in business and industry. Scores on a test that measured the competencies were substantially higher for people who had had creativity management training and were positively correlated with the number of hours of training people reported. In general, the study revealed a fairly dramatic range of competence across the eight areas and suggests that most managers lack trainable skills that are essential for encouraging workplace creativity.

Excerpt: Eight managerial competencies, the first four of which are related to the four core competencies, also follow from Generativity Theory. They are shown here in alphabetical order:

1. Challenges Subordinates: One gives people difficult problems to solve and ambitious goals to reach, while also helping them to manage stress.

2. Encourages Broadening: One provides people with training in topic areas well outside of their current areas of expertise.

3. Encourages Capturing: One encourages people to preserve their new ideas and provides tools that make it easy for them to capture such ideas.

4. Manages Teams Appropriately: One creates diverse teams with changing memberships and uses shifting, brainstorming and other techniques to maximize creative output.

5. Models the Core Competencies of Creative Expression: One shows others that you, as a supervisor, practise one or more of the core competencies of creative expression.

6. Provides Adequate and Appropriate Resources: One provides materials, tools and time adequate for subordinates to solve problems or generate new products or methods.

7. Provides a Diverse and Changing Physical and Social Work Environment: One creates a diverse and interesting physical and social work environment and alters it periodically.

8. Provides Positive Feedback and Recognition: One rewards people for contributing new and valuable ideas.


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(Something interesting I found)Posted:Dec 01 2013, 12:00 AM by brendah
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