Michael Luchs

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Associate Professor

William & Mary

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Dr. Michael G. Luchs is an Associate Professor at William & Mary's Raymond A. Mason School of Business, and Founding Director of the Jim and Bobbie Ukrop Innovation & Design Studio (www.wmidstudio.com). He earned his Ph.D. from the University of Texas at Austin, a M.B.A. from the University of Virginia's Darden Graduate School of Business, as well as a B.S.E. in Mechanical Engineering and a B.A. in Psychology from Tufts University. His research interests include sustainable consumption and product design. Dr. Luchs' research has been published in the Journal of Marketing, Journal of Consumer Psychology, Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Consumer Policy, Journal of Marketing Management, Journal of Research for Consumers, and the Journal of Business Research.

Recent Publications
Consumer Wisdom: A Theoretical Framework of Five Integrated Facets
Luchs, Michael G., and David G. Mick (2018), “Consumer Wisdom: A Theoretical Framework of Five Integrated Facets”, Journal of Consumer Psychology, doi: 10.1002/jcpy.1037 We establish a parsimonious theoretical framework of consumer wisdom based on five mutually reinforcing psychological facets. Our research draws from wisdom literature and a set of 31 phenomenological interviews with informants who were identified through...
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William & Mary

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Associate Professor

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