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  • Giving the 'unconscious' a voice

    by Celeste Biever in New Scientist "THE inner voice of people who appear unconscious can now be heard. For the first time, researchers have struck up a conversation with a man diagnosed as being in a vegetative state. All they had to do was monitor how his brain responded to specific questions....
     Posted by: nick stock
  • Clive Thompson on How Group Think Rules What We Like

    by Clive Thompson from Wired Magazine "Can you persuade someone to like a product by telling them that it’s popular? Do teenagers like Taylor Swift because she’s good or because everyone else they know likes her — so hey, she must be good, right? Sociologist Robert Merton dubbed this tendency to...
     Posted by: nick stock
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