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  • Meditating on Those Sunk Costs

    By Freakonomics, The Hidden Side of Everything The sunk-cost fallacy leads to all sorts of poor decision-making — like staying too long at a bad job or refusing to drop out of a hopeless mayoral campaign . Here’s how Dubner explained it in our podcast on quitting : A “sunk cost” is just what it sounds...
     Posted by: brendah
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